|
||||||
|
||||||
|
Why Blogging is Essential to Your BusinessIn the 'good old days' - about three years ago - you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly impossible to meet with every business contact on a regular basis.Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email them and they can get your latest news without having to visit your web site. So how does this all work? A blog is really a fancy name for a web page that gets updated regularly. It's nothing special. There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a website called blogger.com. However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don't have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated. Why Blogging is Essential to Your Business Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have to do anything other than produce the content. Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them. Whereas they tend to ignore non urgent emails. As you can see, there are several advantages to Blogs and RSS Feeds. But it doesn't stop there. Search engines love them. That's because blogs provide fresh and new content - precisely what searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. This means if you don't have a blog for your business, you are seriously reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines. So, blogging is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. And all the marketing research you can find will tell you that keeping in regular touch with your customers is an important component in gaining new business. So get blogging! About the author: Chet Holcomb of http://www.internetpromotions.bizis a successful marketing expert providing advice for web marketers and webmasters on how to promote your website, or product using marketing tools that work. Circulated by Article Emporium 16th Annual Bioneers Conference Marin Center, San Rafael, CA October 14 – 16, 2005 16th Annual Bioneers Conference Marin Center, San Rafael, CA October 14 – 16, 2005 The Nation's Premier Solutions-Centered Summit Addressing Innovative Strategies for Restoring the Earth and People Before Anyone Knew Katrina Would Strike, Bioneers Programmed... How to Do Effective Email Marketing Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at... Why Blogging is Essential to Your Business In the 'good old days' - about three years ago - you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly impossible to meet with every busin... There Should Be More to your SEO Consultant Than Rankings There Should Be More to your SEO Consultant Than Rankings By David Leonhardt, SEO Consultant Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a sin... Take Advantage Of Google's Linking Algorithm To Maximize Links To Your Site. Links to your site are one of the key components of Google's PageRank technology. With a high page rank, you get higher position on the search engine results page, resulting in more visitors to your site and improving your chances of earning a living online. As the founder... Get Better Search Engine Rankings with RSS RSS is the latest craze in online publishing. But what exactly is RSS? RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows pub... What is the Google Dance? By Jakob Jelling www.sitetube.com As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of “Google Dance”. The Google Da... Can Invisible Text in CSSs Slip Under Search Engine Radar? I'm literally inundated with questions on the subject of invisible text & hosting so in I thought I'd debunk some myths and give you the facts straight up. What is invisible text? Invisible text is the body text that's the same or similar color to the background. You ... Build Killer Link Popularity with Syndicated Articles There are many schools of thought on how to build strong backlinks to a Web site. Some webmasters build reciprocal links, while others register their site in many directories. Still others do both of those, and rent links as well! But one method used by a growing number of... 5 Simple Steps to Help You Start Making Money Fast Online It takes time to build a profitable business. But that doesn't mean you have to wait forever to start earning an income online. In this article I'm going to show you 5 simple steps that will help you start making money online almost immediately. Weather you know ev... Yes, You DO Have the Discipline That It Takes Too hard to start a business, you say? Think again. Does it take sustained effort and discipline to start your own business? Absolutely. Are you capable of exerting yourself that much? Certainly. In fact, you've probably done it lo... 5 Secret Tips to Effective Pay Per Click Advertising Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting the right keywords and minimizing c... Is your website's link directory even worth having? A reciprocal link directory if a vital part of having a good Google page rank. However there are ways to make it a useful and important part of your website for reasons other than a high ranking in the Google directory. Let's face it, getting (and keeping) a good Goog... Looking for the best sourced opinion relating to junk yards. Looking for the best sourced opinion relating to junk yards. When you are after excellent information relating to junk yards, you'll find it difficult extricating superior advice from amateurish junk yards proposals and directions so it is wise to recognize ways of judging the... What is Google AdSense? In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. Th...
|
|
|||||
|
||||||