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There Should Be More to your SEO Consultant Than RankingsThere Should Be More to your SEO Consultant Than RankingsBy David Leonhardt, SEO Consultant Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them. It is time to separate fact from fiction. Yes, your SEO consultant can get you a top-ten placement at Google. But... 1. If the placement is for "dirty brown shoes", it probably won't help your shoe store one bit, even if I get you the first place ranking. Few people are actually searching for that term. 2. Being number ten might not help much either, depending on the term. People searching for "Essential Nectar liquid vitamins", will probably click on the first result they see, or at least on one of the "above-the-fold" results that do not require scrolling. On the other hand, someone searching for "liquid vitamins" might check through two pages of results to familiarize herself with the options available. 3. If your title tag reads like a cheap list of search terms, it will not be enticing. For instance, if it reads: "vitamins, liquid vitamins, multivitamins, multi-vitamins", you might skip over it in favor of the next result that reads "Liquid vitamins from the Liquid Vitamin Supplements Store". 4. If your description tag is a mess, people will more likely skip over your listing, even if it does rank number one, in favor of one that sounds like what they are looking for. Google and others use the description tag usually when the term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well. I recently responded to a forum question, which went something like this: My site ranks number one for this term at this engine. The term is searched this many times per day, and the engine has this percentage marketshare. Can I expect this many visitors? That's not an SEO challenge; that's a math problem: searches x marketshare = visitors I responded with a few factors that override mathematics in the SEO game, including the site's title tag and description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too. Another factor that makes predicting traffic difficult is the abandonment factor – how many people click on none of the results because they get interrupted or confused, or abandon the search for a new one because they find themselves off-topic or searching too broadly. It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads that the average searcher might never scroll a screen or two to see the organic (natural) results. And, of course, it also depends on the color of the walls in the room the searcher is clicking from, the weather outside and how well they slept last night. But there is little you can do about that. What you can do is to work with your SEO consultant to choose the most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans and the search engines. Then make sure he is monitoring not just the rankings for your key search terms, but also the description used by each of the search engines. A good ranking at Google and Yahoo is just one measure of your SEO consultant's success. A more complete evaluation is that he is your partner in building long-term, targeted traffic. About the author: David Leonhardt is an SEO consultant http://www.seo-writer.net/freelance/seo-consultant.html and a website marketing consultant: http://www.seo-writer.net/freelance/marketing-consultant.html Pick up a copy of his SEO e-book: http://www.seo-writer.net/books/seo-book.html Circulated by Article Emporium 16th Annual Bioneers Conference Marin Center, San Rafael, CA October 14 – 16, 2005 16th Annual Bioneers Conference Marin Center, San Rafael, CA October 14 – 16, 2005 The Nation's Premier Solutions-Centered Summit Addressing Innovative Strategies for Restoring the Earth and People Before Anyone Knew Katrina Would Strike, Bioneers Programmed... How to Do Effective Email Marketing Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at... Why Blogging is Essential to Your Business In the 'good old days' - about three years ago - you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly impossible to meet with every busin... There Should Be More to your SEO Consultant Than Rankings There Should Be More to your SEO Consultant Than Rankings By David Leonhardt, SEO Consultant Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a sin... Take Advantage Of Google's Linking Algorithm To Maximize Links To Your Site. Links to your site are one of the key components of Google's PageRank technology. With a high page rank, you get higher position on the search engine results page, resulting in more visitors to your site and improving your chances of earning a living online. As the founder... Get Better Search Engine Rankings with RSS RSS is the latest craze in online publishing. But what exactly is RSS? RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows pub... What is the Google Dance? By Jakob Jelling www.sitetube.com As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of “Google Dance”. The Google Da... Can Invisible Text in CSSs Slip Under Search Engine Radar? I'm literally inundated with questions on the subject of invisible text & hosting so in I thought I'd debunk some myths and give you the facts straight up. What is invisible text? Invisible text is the body text that's the same or similar color to the background. You ... Build Killer Link Popularity with Syndicated Articles There are many schools of thought on how to build strong backlinks to a Web site. Some webmasters build reciprocal links, while others register their site in many directories. Still others do both of those, and rent links as well! But one method used by a growing number of... 5 Simple Steps to Help You Start Making Money Fast Online It takes time to build a profitable business. But that doesn't mean you have to wait forever to start earning an income online. In this article I'm going to show you 5 simple steps that will help you start making money online almost immediately. Weather you know ev... Yes, You DO Have the Discipline That It Takes Too hard to start a business, you say? Think again. Does it take sustained effort and discipline to start your own business? Absolutely. Are you capable of exerting yourself that much? Certainly. In fact, you've probably done it lo... 5 Secret Tips to Effective Pay Per Click Advertising Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting the right keywords and minimizing c... Is your website's link directory even worth having? A reciprocal link directory if a vital part of having a good Google page rank. However there are ways to make it a useful and important part of your website for reasons other than a high ranking in the Google directory. Let's face it, getting (and keeping) a good Goog... Looking for the best sourced opinion relating to junk yards. Looking for the best sourced opinion relating to junk yards. When you are after excellent information relating to junk yards, you'll find it difficult extricating superior advice from amateurish junk yards proposals and directions so it is wise to recognize ways of judging the... What is Google AdSense? In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. Th...
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